At the Robinson Library we use photos in lots of ways to promote
the library and its resources. We take lots of photos of library events and
displays and add them to our various social media platforms, as well as our
Library Guides, http://bit.ly/14vj12o.
The app we’ve used most is Instagram. This was particularly
useful during the library refurbishment last year as we could tweet photos to
show some of the changes that were happening. Many of the photos on this
Pinterest board were taken during the refurbishment http://pinterest.com/newcastleunilib/the-robinson-library/.
Some of my more artistic colleagues have also taken some lovely shots around
campus and in Newcastle which we’ve added to our Pinterest and Flickr sites http://pinterest.com/newcastleunilib/on-campus/.
It’s a good way of showing current and prospective students what they can
expect from their new home. As well as this, we often run competitions on
Twitter or Foursquare and take photos of the winners for promotional use. We
have a consent form that they sign to allow us to use the images across our
social media sites. All of these things help to engage users with what’s going
on in the library and hopefully show that there’s more to the library than just
books!
The advantage of using a mobile device to take photos is
that it’s quicker and easier to shoot, edit and upload images to most social
networks, instead of having to hook a camera up to a PC. I haven’t had much
chance to play with the other apps suggested for Thing 2, but I think this post
by Ellyssa Kroski sums up some other
useful ways to use Instagram http://oedb.org/blogs/ilibrarian/2012/10-interesting-ways-to-use-instagram-for-your-library/.
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