In November 2009 I was asked to investigate how the Customer Services section (formerly Reader Services) of the Robinson Library could launch a Twitter page. Initially I emailed staff to ask for comments and suggestions. Liaison staff who were already experimenting with Twitter were contacted to see how they used this application. Once this information was fed back to the head of CS, it was decided to set up a team of staff who would be responsible for posting information. Most staff had never used any kind of social media before so it was a case of giving it a go to see how it worked. However, we were convinced of the potential usefulness of social media and saw it as another way help disseminate the message about our services and resources.
After some discussion, we proposed some suggestions for
tweets;
- Changes to opening hours.
- Promoting new services e.g. lap top loans, e-book readers, new lockers, etc.
- Any disruptions to services.
- Answers to anything that crop up regularly from e.g. reminder that a different password needed to renew books.
- Routine things such as staff due dates, occasional reminders about checking receipts, any other problems.
- Did you know? e.g. that you can book STC books, that you can borrow laptops.
- To ask for feedback for when we're looking at new things - ask people what they think.
- Current 'events' e.g. EndNote week, Postgraduate open days.
- Could have a 'service of the week' or 'how do I do X' question
Although @nulibrs started off slowly, it has really taken on
a life of its own! I think one thing that makes @nulibrs stand out from the
crowd is the way in which staff engage with followers; it’s not just about
sending out information from the list above, we take part in conversations and
build relationships with followers too which I think gives library staff a more
human side.
We have used hashtags as a way of indexing tweets by
subject, for example #robrenew (for the library
refurbishment) and #Robreads (book recommendations). We also regularly run
competitions which have proved to be very popular.
I can’t really say much about using Twitter for research,
but a colleague has put together a really useful guide on using Social media for research. Personally I find Twitter helpful for keeping up to date with what’s
going on in Library land and hashtags and lists are a very useful way of doing
this without being overwhelmed with information.
The use of social media at the Robinson Library seems to
have grown organically; staff tend to try new things and report back to
colleagues on the appropriateness (or not) of these tools. This has worked well
so far with both Customer Services and Liaison staff managing and updating Twitter,
Facebook and our other social media tools.
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